A bright smile goes hand-in-hand with a digital-first generation that’s constantly on social media, sharing moments and expressions in high definition every day, and the Closeup White Now range was designed to meet their needs. Co-created with and inspired by beauty-first Gen Z consumers, Closeup’s White Now range features tooth polishes that remove stains, and a spray that protects against staining.

According to Unilever’s online research, “57% of consumers said they are not comfortable facing others when their teeth are not white, and 62% admitted the colour of their teeth impacts their self-confidence.”

These at-home oral care products meet the demand for effective solutions that deliver professional-level results with the convenience of products that can be easily incorporated into daily or weekly routines.