Appealing to a new generation of mindful drinkers and modern guests, Loews Hotels & Co crafted Fizz by Loews Hotels, a new beverage program centered on soda where spirits are optional. As more people seek vibrant no-alcohol and low-alcohol options, this drink menu delivers with house-made sodas and spritzes that are as refreshing as they are customizable.
Each property features a seasonal selection of house-crafted sodas made by Fizzologists with fresh herbs, local ingredients, and syrups—with or without an alcohol add-on. Lychee Lush at Loews Miami Beach Hotel, for example, combines lychee purée, fresh raspberries, yuzu juice, simple syrup and soda water.
Fizz by Loews Hotels builds on the success of the Free Spirited by Loews Hotels program, the brand’s signature, curated non-alcoholic and low-alcohol beverage program.