Many flavored sunflower seed snacks lean toward spicy-sweet profiles, but Smackin’ Cheddar Ghost Pepper takes it to the next level as a limited-edition flavor that amps up the intensity and goes all in on heat. This snack made with jumbo sunflower seeds boasts “a bold punch of creamy, cheesy goodness followed by the fiery kick of one of the world’s hottest peppers.”

Snack brands are taking a page from drop culture by launching limited-edition flavors that create urgency and excitement. Flavorful releases like this one offer a fun, low-commitment way for consumers to discover the brand and feel part of something exclusive. Fortunately for fans who miss out, or prefer less fiery flavors, other spicy kinds of sunflower seeds are available from the brand, like classic Smackin’ Cheddar Jalapeño.