The Beyond Burger Jalapeño is making its debut in the UK at ASDA locations as a piquant take on the brand’s signature plant-based burger that will help to satiate demand for spicy food varieties. The burger will be offered in both chilled and frozen versions priced at £4.28 and £3.98, respectively, and boasts a satisfying recipe that includes 16-grams of protein per 100-gram serving. The soy-free burger is positioned perfectly for summertime grilling occasions as consumers seek out ways to elevate their existing menus.

Regional Sales Manager for Retail UK/Ireland Lee Crane commented on the Beyond Burger Jalapeño saying, “Expanding our footprint in ASDA, both in chilled and frozen, allows us to reach more shoppers with convenient, versatile plant-based options. The wider distribution of the original Beyond Burger reflects its strong performance and growing relevance with flexitarian consumers. With the latest variant, Beyond Burger Jalapeño, we’re responding to demand for bold flavors and summer grilling options.”

Image Credit: Beyond Meat