People are all about spicy food, but they love it so much that they’re seeking out ways to enjoy it comfortably, and MEP is a new brand tailor-made for a generation craving comfort with a kick. “MEP is made for those who crave more than just spice—they want bold flavor, cozy comfort and a little extra dopamine,” said Youngsik Shin, CEO of Samyang America. This new launch from Samyang Foods serves up ramyeon, Korea’s take on instant ramen noodle soup, with slow-simmered flavor, cozy texture and a unique selling point that sets it apart from traditional instant ramyeon.
MEP invites fans to explore flavorful new worlds with varieties like aromatic and savory Black Pepper & Beef Flavor Ramyeon, Garlic & Clam Flavor Ramyeon with a briny, buttery broth, roasted garlic and ocean essence, and Red Pepper Chicken with Cilantro Flavor Ramyeon with herbaceous (and sometimes polarizing) cilantro.