The product consists of Hue’s signature fruit-flavored gummy bears, which have been elevated with Frank’s RedHot Original Seasoning Blend. The candy thus offers sweet and spicy tasting notes, and responds to the popularity of spicy foods amongst Canadian consumers, particularly Gen Z, who are gravitating towards hot sauces, condiments and desserts. The product is arriving at retailers nationwide in Canada in snacking and sharing-size packs.
Head of Marketing at Huer Foods Molly Clinton spoke on the Huer x Frank’s RedHot® Spicy Gummy Bears saying, “From hot condiments to spicy cocktails, swicy is everywhere. After the buzz around our Sweet ‘N Spicy gummies, we knew it was time to go bolder, and nobody does spicy better than Frank’s RedHot.”
