Amazon UK has unveiled a strategic partnership with U.S.-based quick commerce leader Gopuff, introducing a new level of convenience to its British customers. The collaboration is launching in Birmingham and Salford, where shoppers can now access thousands of everyday essentials—including snacks, beverages, and alcoholic drinks—through Amazon, with delivery handled by Gopuff. The partnership hinges on the promise of ultra-fast delivery: orders can arrive in as little as 15 minutes, and are available around the clock, 24/7.

“Working with grocery retail partners is an important part of our offering, giving customers more choice and more convenient options to have groceries delivered from their favourite stores and brands, ordered via our website. We are excited to bring Gopuff to Amazon customers and to offer our Prime members even more savings, with free delivery on their first order over £20 and other great value discounts,” said Russell Jones, Director of Grocery Partnerships at Amazon.

Image Credit: Gopuff