Gopuff The Bakery has been launched by the brand as its new in-app bakery lineup that will offer consumers speedy access to a wide range of treats from the comfort of home. The in-app bakery section is launching with the help of the Magnolia Bakery with the exclusive Puff’rnutter Cupcake, while the brand will also provide such varieties as Gopuff x Fat & Weird Cookies, Gopuff Donut Holes and Munchie Bundles. The service is rated to offer access to the treats in as little as 15-minutes to work well for shoppers who want or need them quickly.

Vice President of Merchandising Carly Bickerstaff spoke on Gopuff The Bakery saying, “With the launch of The Bakery, we’re leveraging our vertically integrated model to deliver fresh, affordable, and high-quality baked goods in minutes. As Gopuff continues to innovate to bring our customers more of what they love, we’re thrilled to launch this new category with an extensive lineup of freshly baked goods to make every moment a little sweeter.”