The POWERADE XTRA SOUR drinks are making their debut as a Wendy’s exclusive product range that’s targeted towards the increasing number of consumers who have embraced sour taste profiles. The drinks come in three options including Cherry Kicker, Grape Shocker and Peach Pucker, which are each crafted with Powerade in the recipe to give them ample flavor and thirst quenching abilities. The drinks are reported to have 50% more electrolytes than the brand’s previous sports drink formulation to help maximize hydration in the heat.
The POWERADE XTRA SOUR drinks are also available in Zero Sugar formulations to accommodate consumers seeking out a lighter way to refresh after activity. The drinks are expected to complement the brand’s existing lineup of Powerade options that include regular, Zero and Sports Freezer Bars.