Genesis’ X Gran Equator Concept is the company’s foray into adventure vehicle design. The company strived to balance its signature blend of sophistication and performance throughout the production of this auto.

X Gran Equator Concept represents Genesis’ ‘Athletic Elegance’ design language, creating a visual balance between luxury and off-road capability. The exterior showcases minimalist styling with purposeful details like geometric auxiliary lighting, oversized beadlock wheels, and protective wheel arch cladding. Inside, the cabin presents a thoughtful juxtaposition of vintage-inspired analog elements and modern digital interface — from a distinctive circular display cluster to modular storage solutions designed for practical exploration.

The X Gran Equator Concept is an intriguing expansion of the brand’s portfolio that will certainly appeal to luxury vehicle enthusiasts looking for adventure-oriented auto designs.

Image Credit: Genesis