In a beauty landscape dominated by cushiony lip oils and shiny glosses, NYX Cosmetics is introducing Smushy Matte Lip Balm to deliver the sought-after soft-matte look with a blurring formula that includes mochi rice powder and sugar ceramides. Alongside vibrant shades of pinks, oranges and fuchsias, and cozy browns, clear Sugar Smush is a standout for its mattified texture. Scent-wise, these balms level up the sensorial experience with each having a unique scent of its own.

Matte lip products are making a comeback with comfortable, moisturizing ingredients that address previous concerns about wearability and dryness. This new wave of innovative matte lip products draws aesthetic inspiration from the effortless, blurred “just-bitten” French lip look and the soft-focus, velvety finish of K-beauty’s popular “lip mud.”