The ‘Philly Whipped’ campaign marks a strategic new initiative by Philadelphia Cream Cheese to position its whipped cream cheese not merely as an ingredient, but as a dip in its own right. Launched to coincide with growing snacking trends across Canada and the U.S., the campaign aims to expand the product’s relevance beyond breakfast and baking into everyday snack occasions.

With snacking behavior increasing—particularly among Gen Z and Millennial consumers—Philadelphia seeks to meet demand for convenient, satisfying options. The campaign highlights the light, airy texture of Philly Whipped as an easy, no-prep alternative to traditional, often heavier dips.

Visually anchored in a playful ‘cloud’ motif, the campaign reinforces the product’s unique scoopability and clean label credentials, including its preparation in Canada and absence of artificial flavors. Running across platforms such as Meta, Pinterest, TikTok, connected TV, and Loblaw Advance retail media, the ‘Philly Whipped’ campaign invites consumers to skip complex recipes and dip straight into something irresistibly simple.

Image Credit: Philadelphia Cream Cheese