To meet the demand for high-protein products, Bel Group is introducing Babybel Protein to select European markets. These four-ingredient bites provide 5.2 grams of natural dairy protein, contain 48 calories, and are said to maintain the creamy taste of the original recipe fans know and love.

Protein-centric snacking is on the rise, driven by everyday consumers—not just gym-goers—seeking convenient ways to stay full and energized throughout the day. People are reaching for these snacks to curb cravings, support balanced eating, and maintain steady energy without the crash of sugary alternatives. While there are many protein snacks on the market—in the form of bars, shakes, cookies and beyond—cheese is one of the simplest ones to reach for since it’s a satisfying option without unnecessary ingredients or added sugar.