Cheez-It® has unveiled ‘Cheez-Fitz,’ a snack-inspired apparel collaboration created in partnership with rising basketball star Rickea Jackson and renowned stylist and fashion designer Brittany Hampton. This initiative blends bold branding with sports fashion, resulting in a custom game day look that brings a distinctive Cheez-It® flair to basketball tunnel style.

Known for her work with high-profile athletes and entertainers, Hampton was enlisted by Cheez-It® to design a bespoke outfit for Jackson—an athlete recognized for both her performance and standout fashion sense. The design incorporates visual elements inspired by Cheez-It®, offering a playful yet polished expression of the brand’s identity.

The Cheez-Fitz campaign not only highlights individual style on and off the court but also provides an opportunity for passionate fans to celebrate their enthusiasm for Cheez-It® in a new, wearable format, bridging the gap between fandom, fashion, and sport.

Image Credit: Cheez-It