The ‘ULTIMUNE Power Infusing Serum’ is at the heart of Shiseido’s latest move to lead the anti-ageing skincare market with a novel ‘slow ageing cycle’ concept. With a strong focus on younger Gen Z and Millennial consumers, Shiseido is targeting a shift from traditional age-defying narratives to one that emphasizes nurturing well-being and inner health over time.

Backed by over 20 years of research and innovation, the next-gen ULTIMUNE serum now includes fermented Roselle extract and heart-leaf extract from Jeju Island, developed through a patented ‘Power Bio-Fermentation’ method. This formula is designed to act at the source of ageing by activating the skin’s immunity cells, reducing oxidative stress, and enhancing the skin barrier.

Shiseido’s slow-ageing philosophy reframes beauty as an ongoing cycle, rather than a battle against time. In clinical tests, 84% of women reported feeling ‘healthy and glowing’ after just one day of use. After four weeks, skin firmness increased by 17%, roughness improved by 18%, and radiance by 19%.

Image Credit: Shiseido