Fenty Beauty’s ‘Grip Trip Primers’ are redefining makeup prep with the launch of its ‘Hydrating + Plumping’ and ‘Mattifying + Blurring’ Primers. Designed as a hybrid between primer and skincare, this innovation provides a flawless canvas while nourishing the skin. Each transparent bottle showcases a swirled hybrid formula — one for balanced to dry skin, one for balanced to oily — that grips makeup for up to 12 hours while providing tailored benefits.

The Hydrating + Plumping Primer uses butterfly lavender extract and glycerin to smooth, hydrate, and visibly plump skin, leaving a natural finish. Meanwhile, the Mattifying + Blurring Primer utilizes chia seed extract to control oil and shine, resulting in a lightweight, blurred complexion that doesn’t dry out the skin. Both formulas are silicone-free, sweat- and humidity-resistant, and flashback-proof, making them ideal for long wear in any environment.

Launched on August 22 on Sephora.ca and in Sephora stores on September 5, the Grip Trip collection proves that primers can elevate both skincare and makeup routines.

Image Credit: Fenty Beauty