At the Summer Fancy Food Show 2025, For Bitter For Worse announced the debut of a new single-serve can for The Saskatoon, its popular red wine alternative. Touted as “red wine’s mysterious, wiser friend,” The Saskatoon shares notes of tart berry, black pepper and Douglas fir tannins that naturally pair well with everything from cheeses and proteins to rich, hearty foods.

This red wine alternative contains 34% juice from sources like organic white grape concentrate, saskatoon juice concentrate and organic cherry juice concentrate, as well as botanical peels and roots.

“Consumers embrace—and actively request—single-serve formats for wine and wine alternatives, so this new release is a direct response to our customers,” said Shelley Elkovich, founder of For Bitter For Worse.