Simply Savoury by Hill Biscuits have been announced by the brand as a new product range created in partnership with Cerealto UK as its inaugural savory lineup of crackers. The Cream Crackers in the range have been developed in direct response to the changing market as consumers seek out products that prioritize quality, but also highlight value. The crackers come in a 300-gram pack alongside a two-cracker pack that were chosen by the brand according to market needs.

Chief Executive Officer at Cerealto UK Brendon Ward-Banner spoke on the Simply Savoury by Hill Biscuits saying, “Entering the savoury category in biscuit baking felt like a natural and exciting progression for the business whilst staying true to our values of quality, tradition and affordability.”