SIDES Marshmallow Cake Ice Cream is a frozen treat developed by YouTube content creators The Sidemen as the perfect product for consumers in the UK to try out as the weather warms up. The ice cream starts off with a base of pink marshmallow sponge cake pieces that are paired with a raspberry ripple and sprinkles to achieve a sweet, pillowy taste experience. The ice cream, alongside the Salted Caramel Cake variety, is being offered in 500ml tubs priced at £10 for three as a deal in Iceland stores to help consumers beat the heat this season.

SIDES Food Director Gordon McDermott spoke on the SIDES Marshmallow Cake Ice Cream saying, “The reaction to these ice creams in SIDES restaurants was phenomenal, and we can’t wait to watch this brand grow and match, or even overtake, the success we’ve seen with our other brands following the launch into retail.”