Incredible Group is announcing the launch of its licensed Squishi collectibles, now featured on three full shelves, plus an endcap, at Target stores starting this October. These scented, squishy toys blend stress-relieving fidget play with nostalgic candy-inspired scents, appealing to Gen Z’s affinity for sensory items.

The collection showcases beloved brands like Sour Patch Kids, Ring Pop, Dippin’ Dots, Bazooka, Swedish Fish, and Toxic Waste, turning iconic treats into squeezable, sensory experiences. Each Squishi delivers a satisfying “squish” paired with a familiar fragrance, creating a multi-sensory collectible that appeals to both millennials who grew up with these candies and Gen Alpha kids discovering them for the first time.

Squishis are popping up in TikTok challenges, Instagram Reels, and YouTube unboxing videos.

Image Credit: Incredible Group