‘The Flavor Blast Challenge’ marks Auntie Anne’s newest and most immersive fan-focused experience, created to celebrate the return of its ‘Sour Cream & Onion’ flavor, now available for the first time in ‘Flavor Blast Pretzel Nuggets’ and to introduce the brand-new ‘Honey Mustard Flavor Blast Nuggets.’

Taking place for one day only on Saturday, August 23, at Roosevelt Field Mall in Long Island, New York, the event invites guests to step inside a larger-than-life Flavor Blast pod. Once inside, participants will experience a burst of Sour Cream & Onion–inspired pretzel seasoning, adding a playful, sensory dimension to the celebration.

Furthermore, attendees will have the opportunity to catch airborne “Pretzel Tokens,” which can be redeemed for exclusive prizes. Among these rewards is the coveted ‘Auntie Anne’s Gold Card,’ offering free pretzels for an entire year. Moreover, through this activation, Auntie Anne’s blends product innovation with interactive entertainment to engage fans in a memorable way.

Image Credit: Auntie Anne’s