Directed and photographed by Nick Newbold and styled by Stella Greenspan, the campaign features Mona Tougaard, Xiao Wen Ju, and Diana Silvers. Set against the textured backdrop of New York City, the visuals transform overlooked corners of the metropolis into expressive vignettes of personal style.
Central to the collection are the ‘Cristina’ handbag, a sculptural piece of understated elegance, and the ’72 Spring Sneaker,’ a vintage-inspired trainer that merges athletic cues with feminine design. Meanwhile, the ready-to-wear line reflects the multifaceted nature of the Marc Jacobs woman—poised between classic sophistication and downtown irreverence. Complemented by original works from artists David Shrigley, Hattie Stewart, and Derrick Adams, the ‘JOY’ campaign will evolve through limited capsule collections and global collaborations throughout the season.
Image Credit: Marc Jacobs
