The Robyn Lynch x Brown Thomas collaborations marks a timely return for the celebrated Irish designer, as she unveils an exclusive capsule collection with the iconic luxury retailer. Launching with an immersive in-store installation featuring garments suspended mid-air, the collaboration highlights Lynch’s signature blend of sportswear, craftsmanship, and cultural references.

Standout elements include laser-etched denim, large-scale sublimation prints, and serpentine calligraphy that nods to Ireland’s heritage. The partnership also breaks from traditional wholesale norms with practical, transparent support from Brown Thomas, who helped shape everything from pricing to product direction.

This exclusive collaboration reinforces Brown Thomas’ commitment to championing homegrown talent while offering its clientele uniquely localized, design-forward fashion. For Lynch, it signals a return to Irish retail with a refined, competitive menswear offering. It also reflects rising consumer interest in supporting Irish designers — a key cultural and commercial opportunity.

Image Credit: Robyn Lynch