Old Jamaica ginger beer is making its way back to the UK market after being discontinued with a variety of new flavors and branding to give it a modern overhaul that will catch the attention of consumers today.

The ginger beer comes in three flavor varieties including Light, Original and Extra Fiery, which are each great on their own but will also work perfectly as a mixer in a cocktail. The drinks also put chromatic branding in the spotlight that will catch the attention of shoppers, but also pay homage to the brand’s past with the typeface.

Senior Global Marketing Head at Beliv Company Alfonso Haces spoke on the new Old Jamaica ginger beer saying, “Old Jamaica is back, bigger and better than ever. SAMY Alliance has done us proud, not just in creating the craziest comeback campaign in the history of brand advertising, but also in this brilliant new brand identity and product redesign.”