GoPro has introduced a new initiative that will allow U.S. subscribers to earn revenue by contributing their cloud-stored video content to train artificial intelligence models. The program, which operates on an opt-in basis, enables participants to license their footage to tech companies seeking diverse, real-world video data to improve AI systems.

Subscribers will receive 50% of the revenue generated from these licensing agreements, while those who choose not to participate retain full control over their content. According to GoPro founder and CEO Nicholas Woodman, the company’s extensive library of user-generated videos — totaling over 450 petabytes — provides a valuable resource for AI development, given its breadth of environments and activities captured in high-quality footage.

GoPro will roll out the eligibility for this incentive, starting first with an invite-only phase.

Image Credit: GoPro