The Reef RTD alcoholic beverage has become the first brand in the UK to offer its ready-to-drink (RTD) refreshment in Tetra Pak packaging as part of a push towards sustainability and more. The packaging is 100% recyclable and has a resealable design to accommodate being saved between sips, while the container also has a slower warming time to make it perfect for summertime enjoyment. The drink packaging will start rolling out to retailers in July and will also take up 40% less space than the brand’s traditional round packaging to further increase its eco-friendly profile.

Marketing Director for Global Brands Matthew Bulcroft commented on the new Reef RTD packaging saying, “Since we relaunched Reef back into the UK market last year, the brand has delivered exceptional sales performance, and with customer demand at an all-time high, this new format range is set to reinforce Reef’s position as a dynamic force in the RTD category.”