Guinness has reimagined its iconic ‘Lovely Day’ campaign with a vibrant, modern update. To start, LA-based artist Sebastian Curi has redesigned the classic Guinness toucan with a bold, American twist—just in time for spring and summer. Alongside this visual refresh, Guinness has launched a nationwide storytelling initiative that highlights real people, genuine moments, and shared pints.

As part of the campaign, the brand traveled to all 50 states, capturing the spirit of local communities through docu-style storytelling. For example, the Treme Brass Band in New Orleans enjoys Guinness between soulful sets, while the Chicago Plumbers Union celebrates its legacy of dyeing the river green. Meanwhile, the Albuquerque Aardvarks Rugby Team toasts with Guinness after fiery post-match feasts. Altogether, these stories reflect Guinness’ timeless charm and enduring place in everyday celebrations.

Image Credit: Guinness