Wild roll-on deodorant has been announced by the brand as a refillable version of the personal care product that keeps a focus on sustainability, but also effectiveness.

The deodorant is formulated with 95% natural ingredients yet is rated to deliver up to 24-hours of defense against odor thanks to its triple-action composition. The deodorant comes in a refillable case to curb waste and encourage consumers to keep refilling it rather than opting for single-use alternatives. The plant-based deodorant glides on easy, won’t leave any white marks on clothing and can be refilled in seconds.

Head of Brand Eli Miansrow spoke on the Wild roll-on deodorant saying, “In our recent survey, we discovered that over 50% of deodorant users use either roll-on or stick formats. This insight encouraged us to expand our mission of eliminating single use plastic waste from people’s personal care routines. By introducing a sustainable roll-on option, we’re meeting the needs of traditional roll-on users whilst giving Wild fans another eco-friendly choice.”