These new Tilda Rice products are headed to the UK market to provide consumers with a way to craft a series of delicious recipes without having to rely on any guesswork. The products come in two options including the Tilda Sticky Rice and the Tilda Pudding Rice, which are each perfect for creating traditional meals and desserts alike. The rices come in 500-gram packs for £3 and are being supported by a marketing campaign that includes social media, influencer partnerships and shopper marketing alike.

Head of Marketing Anna Beheshti spoke on the new Tilda Rice products saying, “With Tilda Sticky Rice and Tilda Pudding Rice, we’re offering consumers new reasons to shop the aisle, unlocking fresh mealtime inspiration while helping retailers grow the category through insight-led innovation – all without compromising the authenticity and premium quality that’s defined Tilda for over 50 years.”