The Nutriment Company (TNC) has officially launched a new sub-brand redesign and relaunch, introducing the DIBO dog food to the market. Previously known as Totally Natural Pet Products, DIBO is marketed as a freeflow raw dog food that is ideal for full or mixed meals, or as a topper. The portfolio spans 48 products, including combinations of beef, duck, chicken, tripe, venison, goose, lamb, salmon, and more, with protein sources made from fruit and vegetables. The rebranded kibble features a new packaging design and sales materials that speak to the brand’s mission and origin.

“We’re very excited to introduce DIBO to the UK market with its commitment to uncompromising quality and impressive product portfolio sure to satisfy the requirements of health and happiness-conscious pet owners nationwide,” comments Ryan Winwright, Head of UK Marketing Operations at Nutriment. “At the heart of the DIBO brand is the strong belief that our dogs deserve the absolute best when it comes to their nutrition, and when it comes to quality meat, the butcher knows best.”

Image Credit: The Nutriment Company (TNC)