These new Capri-Sun Squash drink mixes are headed to the UK market to provide consumers with a delicious refreshment option that isn’t loaded with added sugar to support peace of mind amongst families. The drinks come in two options including the Capri-Sun Double Strength Orange Squash alongside the Capri-Sun Double Strength Monster Alarm Squash, which both come in one-liter bottles with 50 servings in each. The drinks are each made with real fruit juice, no added sugar, are suitable for vegetarians and fortified with vitamins C and D.
Brand Activation Manager Rebecca Wilmott spoke on the new Capri-Sun Squash products saying, “We’re excited to launch a new Capri-Sun Squash proposition which brings fun to the category. Mirroring flavours we have in our 200ml pouch portfolio, consumers can now enjoy Orange, Monster Alarm, or Jungle Drink diluted to their preferences.
“Our new Squashes feature playful characters that spark delight and imagination. They are perfect for providing a refreshing taste experience for the whole family!”