The new DB Foods licensing partnership will see the brand stock a variety of ready-to-cook protein products from the WeightWatchers brand. Highlights include the Fajita Chicken Strips, Naked Katsu Chicken Breasts, and Hunters Chicken, while similar options prioritize being lean, low-calorie, and low-sodium. Other products will feature chicken, lamb, beef, pork, and game in chilled and frozen options.
“At WeightWatchers, we are committed to making healthy eating easier and more accessible for everyone,” said Scott Honken, Chief Commercial Officer at WeightWatchers. “This partnership with DB Foods is a direct response to the growing demand from our members. With an increasing focus on protein intake, especially among those managing GLP-1 and menopause, we are thrilled to offer high-quality, nutritionally balanced protein products that align with our members’ needs.”
Image Credit: DB Foods