The musician and entrepreneur Snoop Dogg is extending the retail availability of his two hemp-based beverages through his company Iconic Tonics and in partnership with Death Row Records. Because of this development, Do It Fluid and Doggy Spritz are now available in New Jersey, Georgia, and Tennessee.

The first drink is described as “a smooth and flavorful beverage experience,” while the second is deemed “a refreshingly effervescent seltzer.” The branding of Do It Fluid and Doggy Spritz — as the names may already suggest — heavily leverages the artist’s personal connections and historical ties to the music scene.

The expansion is characterized as a strategic move targeting regions with established cultural significance in music and a mature consumer base for hemp products. The rollout of the hemp-based beverages is supported by partnerships with major regional distributors in each state.

Image Credit: Death Row Records, Iconic Tonics