The Pure Wonder by Best Choice pet products are a collection of private label goods created by AWG Brands, the in-house brand program from Associated Wholesale Grocers Inc., that are crafted with quality and affordability in mind. The product range includes solutions for dogs and cats alike alongside items for birds to boot with a total of 80 options for consumers to peruse. The products are backed by the Best Choice 100% guarantee and put quality and nutritional specifications in the spotlight that meet what’s found with national brand alternatives.

AWG Chief Merchandising and Marketing Officer Tye Anthony spoke on the Pure Wonder by Best Choice pet products saying, “Introducing Pure Wonder by Best Choice is a natural extension of our mission to provide quality, affordable options for AWG member retailers and their customers. Pure Wonder by Best Choice is more than just a product line – it’s a commitment to enhancing the AWG Brands portfolio. It’s also a commitment to help our members succeed in the pet food category overall, enhancing their national and private brand offerings.”