TruMoo Zero is the brand’s latest protein milk product crafted with taste, quality and nutrition in mind to provide consumers with a way to satisfy their sweet tooth without losing sight of their dietary needs.

The milk is reported to have 50% more protein than traditional chocolate milk and has no added sugar to position it as a permissible option for kids and adults alike to indulge in. The milk has 13-grams of protein per serving that includes eight-grams of naturally occurring protein along with five-grams of milk protein concentrate that’s reported to have a smooth consistency that combats against gritty alternatives.

Chief Marketing Officer of Dairy Brands at Dairy Farmers of America Rachel Kyllo commented on TruMoo Zero saying, “We know that many consumers today are interested in increasing protein consumption and reducing sugar intake. TruMoo Zero provides these benefits while delivering the same great taste that TruMoo chocolate milk fans love.”

Image Credit: TruMoo