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As part of a larger menu overhaul focusing on relevant, modern and premium offerings, Starbucks is trialing a sugar-free vanilla latte topped with protein banana cold foam. The new protein drinks have at least 15 grams of protein, which comes from a powder, and customers can add the unsweetened protein booster to any cold foam flavor.
With this protein-enhanced cold foam, Starbucks is establishing its place in customers’ health and wellness routines, especially as many people are actively lowering their sugar intake and sipping functional beverages that offer more than a boost of caffeine.
Starbucks is also introducing a new approach to testing menu items with a Starting Five model, which involves selecting United States locations to pilot products and gathering barista and customer feedback to inform potential national launches.
Image Credit: Starbucks


