The masterclass tour spearheaded by Sephora and celebrity makeup artist Mario Dedivanovic, kicks off a bold new chapter in their long-standing partnership, with an international rollout of in-person events and exclusive educational content. Launching May 21 in Hamburg, Germany, the tour aligns with Sephora’s newest store opening and will continue to London on June 9 before concluding in the U.S. this fall.

This initiative will spotlight Dedivanovic’s renowned artistry, personal journey, and product innovation through intimate masterclasses and curated digital content. Each session is designed to build on the previous one, offering unique insight into professional techniques and the evolution of his brand, ‘Makeup by Mario,’ which launched exclusively at Sephora in 2020.

The collaboration also includes a robust digital training initiative aimed at Sephora’s global network of over 56,000 beauty advisors, expanding Dedivanovic’s educational reach beyond North America for the first time.