Activia is undergoing a rebrand that aims to highlight the brand’s longstanding role in delivering prebiotics and probotics to consumers through its innovative products. Aligning with consumer demand for healthier, gut-friendly options, the brand is reminding consumers that they were one of the leaders of this movement.

The rebrand specifically calls out Activia’s dedication to using 25% less sugar in its Probiotic Low Fat Yogurt Cups, in addition to simpler ingredients.

The brand’s newest product is the Activia Proactive Line, which delivers 3g of prebiotic fiber, no added sugar, and no artificial sweeteners. It comes in Vanilla, Strawberry, Mixed Berry, and Peach Mango, with each pack consisting of four units.

The new Activia products will be sold at Kroger and Publix before their nationwide rollout.

Image Credit: Activia