Tons of lip treatments lean into bold color payoff, but TULA’s ‘Glaze Plumping Lip Treatment is a fresh launch that puts hydration and plumping first with ultra-sheer shades.

Likened to sweet treats for lips, these dessert-like products take cues from the glossy, sweet shine of donut glaze—and their delicious coconut vanilla scent—but they’re never sticky. These cruelty-free and vegan lip treatments for all skin types are packed with ingredients like peptides, hyaluronic acid, plus probiotic extracts and prebiotics. Clinically proven to hydrate lips for 24 hours, these nourishing, softening and smoothing lip treatments come in craveable varieties like Iced, Maple and Pink.

Lip treatments have become the little luxuries a new generation of beauty consumers love because they’re just indulgent enough to feel like self-care in a swipe.