Dirty Mountain Dew has been announced as the PepsiCo-owned brand’s take on the classic dirty soda refreshment to offer consumers with an easy way to enjoy it. The soda features a Cream Soda Dew flavor that incorporates the signature flavor of Mountain Dew in the base alongside cream soda tasting notes to give it a touch of additional sweetness and creaminess. The soda is being launched in original and Zero Sugar formulations in bottles and cans, and is expected to be a permanent addition to the brand’s portfolio.

PepsiCo Beverages US CMO Mark Kirkham commented on Dirty Mountain Dew to Parade saying, “Dirty Mountain Dew Cream Soda, with its creamy, indulgent taste, is just another example of how we leverage innovation to engage our fans. As a brand that has always embraced culture, Dirty Mountain Dew takes the dirty soda trend to a whole new level…as only Dew can do.”