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Sainsbury’s the Edit range is a series of private label cosmetics created by the brand with accessibility in mind to offer shoppers a low-cost way to elevate their skincare. The product range includes 17 formulations including Hyaluronic Cleansing Balm, Niacinamide Overnight Face Mask and more, which are each priced between £1.50 and £8.50. The skincare range also features nine products that are MTick-certified to communicate with consumers that they are menopause-friendly, which will support shopper peace of mind.
Senior Buyer for Skincare at Sainsbury’s Richard Welch spoke on the Sainsbury’s the Edit range saying, “What a great launch! Biggest own brand launch in Skincare for a long time, backed by our 1,200 Beauty Experts. We’re incredibly proud to have 9 products MTick-certified, too. Already looking ahead to 2026!”