The products include performance-driven haircare essentials like the Strengthening Shampoo, Strengthening Condition and the Strengthening Hair Masque alongside the Women’s Hair Multivitamin and Men’s Hair Multivitamin. The products were formulated through a partnership with Dr. Michael T. Murray to prioritize efficacy for consumers to appreciate.
Senior Vice President of Merchandising Lindsey Wiefels spoke on the California Gold Nutrition BEAUTY range saying, “The launch of California Gold Nutrition BEAUTY represents a major step in advancing one of iHerb’s strategic priorities to continually enhance our product selection. This line offers a luxurious yet affordable way for consumers worldwide to embrace a personal care routine rooted in health, starting with strong, vibrant hair supported from the inside out.”
