Hero Bread has secured a significant retail milestone by launching its fiber-rich bread products in over 500 Whole Foods Market stores nationwide, expanding its footprint to more than 4,000 retail locations. The better-for-you brand positions its Classic White and Seeded Bread varieties as alternatives to traditional bread, featuring 0-2 grams of net carbs, zero sugar, and substantially higher fiber content than conventional options.

The brand’s formulation centers on resistant wheat starch, which functions as a prebiotic fiber to support digestive health. Hero’s Classic White delivers 11 grams of dietary fiber per serving, while its Seeded variety — incorporating pumpkin seeds, sunflower seeds, and flax — provides 12 grams of fiber alongside 6 grams of protein. This strategic focus on gut health through prebiotic ingredients reflects growing consumer awareness of the connection between digestive wellness and overall health, positioning Hero Bread within the expanding functional foods category.