Anya expands its presence in a significant retail move, now available at 300 Target stores nationwide and on Target.com. The mom-founded, doctor-backed brand — praised by celebrities like Gwyneth Paltrow — is known for its clean, vegan postpartum essentials that support women through birth recovery, breastfeeding, energy slumps, and more. From Postnatal Multivitamins and Omega-3s to a best-selling ‘Scalp Serum’ for hair regrowth, Anya’s expertly formulated line brings fourth-trimester care into the mainstream. The October rollout is perfectly timed with one of the year’s highest birth months, offering timely support for new moms everywhere.

Anya’s expansion into Target marks a critical shift from DTC to omnichannel distribution, dramatically increasing its visibility and accessibility. This partnership allows the brand to scale its mission of redefining postpartum care, while giving Target a high-value wellness offering in a category ripe for innovation and consumer demand.

Image Credit: Anya