The Disney Urupocha‑chan plush collection taps into the blind box-style fun for collectibles, but with a cute and emotional twist. Featuring beloved characters like Mickey, Stitch, and Pooh in teary-eyed, chubby forms, the plushes were first released in Japan and China before recently launching in the U.S. Their glassy-eyed designs and apologetic expressions lean into sentimental charm, positioned as a comforting alternative to Labubu’s edgy chaos.

Each plush sells for around $16.99 and fits into the palm of your hand, combining high cuddle factor with instant recognizability. The name “Urupocha‑chan” blends the Japanese words for “teary” and “chubby,” capturing their core appeal. Selling out quickly after launch, these plush toys reflect a growing appetite for collectibles that tug at the heart instead of shocking the eye. For Disney, it’s a calculated and adorable move in the global plush wars.

Image Credit: Disney Store