Goodwoof is an annual celebration of dogs held on the Goodwood Estate and in 2025, dog lovers will be treated to a Jellycat Dog Hotel pop-up experience. During this popup, guests will have the opportunity to choose a canine companion from Jellycat’s range of dogs and puppies, including a new friend available via early access. The Jellycat Dog Hotel will feature more than 15 different plush dog breeds, from Corgis to Scottish Terriers to Chihuahuas. Additionally, Jellycat fans can pick up exclusive merch.

The Jellycat phenomenon has taken off worldwide, with people of all ages drawn to the brand’s irresistibly soft, plush characters. What began as cute comfort toys has grown into a full-blown collecting craze, with fans hunting down rare designs and proudly displaying their ever-growing Jellycat families.