The Brooklyn-based collective, led by founder Nik Bentel, has built recognition for provocative works like the Pasta Bag and Lidl Croissant Handbag that cleverly repurpose corporate imagery. In 2025, the studio is pivoting toward ‘playfully serious’ design sensibilities. This represents a maturation of its philosophy as the collective balances its trademark humor with deeper explorations of functionality and longevity in an age dominated by digital ephemerality and AI-generated content. This transition is exemplified by their new Tati Bag, which embodies the studio’s emerging focus on creating enduring physical objects that resist trend cycles and technological replication through thoughtful craftsmanship and human-centric design principles.
Image Credit: Nik Bentel Studio
