Odele x Susan Alexandra present the limited-edition ‘Touch-Ups To Go Bag Charm Set,’ a collaboration that blends functional hair care with distinctive, fashion-forward design. The set includes Odele’s acclaimed ‘Dry Shampoo’ in a custom beaded holder with a cloud-shaped charm designed by Susan Alexandra, accompanied by deluxe mini sizes of the ‘Odele Air Dry Styler’ and ‘Hair Oil.’ Purposefully crafted for portability, the beaded holder is sized to fit the Dry Shampoo and clips securely onto any bag, making on-the-go hair refreshment both effortless and stylish.

Inspired by early 2000s accessory trends and updated for a contemporary audience, this collaboration merges Susan Alexandra’s signature artisanal beadwork with Odele’s clean, minimalist aesthetic. The result is a refined take on the premium bag charm trend—one that delivers both aesthetic appeal and practical utility. This launch underscores the growing demand for beauty products that seamlessly integrate convenience, design, and everyday functionality.

Image Credit: Odele