On display within Blu Dot’s NoMad shop at 79 Madison Avenue from May 17-26, ‘This is Not a Strut’ features 21 new works commissioned from DUDD HAUS members; a diverse vision of Strut’s lasting impact on the furniture landscape—viewed through the lens of today’s most exciting emerging talent. The group was prompted by DUDD HAUS to devise designs based on the concept of Strut, both as a noun (the engineering technique for creating a rigid structure) and verb (to walk with swagger). The new works are presented alongside Strut tables within a gallery-like setting curated by JONALDDUDD co-founder Chris Held and creative director Charles Constantine.
For two decades, the Strut table has exemplified Blu Dot’s design ethos—functional, modern, and playfully irreverent. Its material simplicity and graphic quality have made it a mainstay in homes, offices, and creative spaces for a generation. Its enduring success has led to further iterations as coffee, side, bar-height, console, and outdoor tables. For its anniversary, in fall 2025 Strut will be offered in both large and medium sizes in a range of new colors, including celery, rust, cobalt, grey blue, and berry, which are currently on view in the store.
