Hiyo’s new limited-edition Pineapple Coconut flavor is strategically timed for summer consumption. Launched exclusively through Whole Foods, Amazon, and the brand’s website through September 30th, its debut coincides with the brand’s national retail expansion.

Hiyo’s functional beverage in Pineapple Coconut joins the company’s existing lineup of adaptogen-infused tonics, which are all formulated to provide alcohol-free alternatives for social occasions with purported cognitive and relaxation benefits from nootropic ingredients. The cans boast 30 calories per serving.

For the functional beverage market, Hiyo’s expansion signals growing retailer confidence in alcohol-free social tonics as a distinct category. The partnership with Whole Foods’ 526 U.S. locations provides immediate mainstream visibility of Hiyo’s functional beverage line in the natural food channel. The company is also maintaining e-commerce availability through the brand’s website and Amazon.

Image Credit: Hiyo